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what does niche do?    
UK National Press Relations    

Strong and consistent PR coverage is the lifeblood of every successful business. Never underestimate its power or reach because with the right strategy it will help your business realise its full potential. niche is not a full service agency but a marketing and pr consultancy, which means you don't pay full service agency rates and you do receive a personal service.

niche has many relationships with key trade and consumer titles and journalists.
Working with freelance journalists as well as Editors, deputy Editors and features Editors of both UK, European and worldwide interior related titles. Nick is best placed to know what is required, and when, and is able to suggest features and story ideas. A selection of recent articles published for clients appear right.

Nick never rests on his pr laurels. One example of that is At Home's 'Aldeburgh' property which has been featured in 11 different magazines to date!
click here to see PDF

When award winning Rebecca James from Interior Desires contacted me in November 2010 to run a six month PR campaign for her business, she had just two properties to promote. Within three months niche PR gained 22 major features including a 23 page feature in The White Book and multiple page features in regional, national and international magazines and books. click here to see PDF
Needless to say Rebecca extended her PR campaign.



For some most recent examples of niche pr
coverage for it's clients click here

International Press Relations    

niche pr has a global reach. With International PR, the opportunities to work globally increase automatically. Having one project featured globally gives kudos and industry acknowledgement to your design and opens up a world of new PR opportunities. niche regularly has features in important growing markets including Russia, China, India and Turkey as well as historically important regions including the US, Canada, Australia, France and Spain. With full image copyright niche are best placed to make sure your designs are seen all over the world.

Our latest coverage includes ELITE Magazine (Russia), Home Design (Australia), Modern Decoration (China) and New York Cottages & Gardens (USA).

Digital Media    

The world of communication and how we communicate and reach audiences is constantly changing. niche believes in targetting all media, be it online or other. That's why niche has contacts with website only publications, online magazines, bloggers and social media partners. A small selection of higher audience reaching website only based online titles appear opposite including achica.com and artofbespoke.com


niche pr has gained many features in national and international book features on residential and commercial interior design. Here are just a few titles to demonstrate and prove features have been gained for niche’s client. Another valuable pr tool, with longevity, for an interior designer.



niche pr is best placed to contact and be contacted by television production companies. niche has placed its’ clients on BBC news,  ITV’s May the best house win and Home programmes and Architectural Digest TV amongst others. TV appearances only raises a designers profile to a wider audience and can only enhance the profile and company and the chosen designer.  

I have found that interior designers are very good at what they do but when it comes to marketing themselves and their companies, they tend not to have time or do not know how to go about it. With fifteen years marketing experience including well known luxury brands like Mercedes-Benz and being Head of Marketing for the BIDA, Nick is well placed to identify and strengthen areas of the business which need to stay one step ahead of the competition. Whether it be photography, website design, advertising, promotion or any other form of marketing, niche can offer creative solutions tailored to suit your requirements.  

When it comes to brand management, consistency is key. A company name, with or without a logo, can with strategic and consistent marketing and pr presence build a company's profile to be synonymous with a leading company in other words stand out from the crowd. niche and its creative partner Lime Creative, can jointly design, develop a logo and create an overall brand, however large or small. We can identify and create brand opportunities which can strengthen marketing or pr campaigns to raise awareness and create new audiences.


Web presence should be the main marketing tool for any interior designer. Acting as an online portfolio a designers website and the images it contains could win you your next client. Even if you have a client waiting list, an up to date website that reflects your most recent completed design projects is key. niche has co-designed and managed many interior designer websites including absoluteinteriordecor.com, bbdesign.co.uk, thorp.co.uk, Scarib.com, athome-interiors.co.uk, dhid.co.uk and aprilrussell.com.